For the last ten years, I have been working on art direction and graphic design in various fields such as brand identity, packaging, layout design and infographics in printed and digital material.
My architectural training gives me a particular affinity for graphics applied to signage systems and stand design for exhibitions and fairs.
My approach to design is methodical and rational. I believe that creativity is the result of research and must be governed by technical rules and decisions made on the basis of valid motivation.